CASE STUDY:
DR. CHANDRA SPRING-ROBINSON, DO FACOG
Minimally Invasive Gynecologic Robotic Surgeon
URL: www.socalendo.health
From Invisible to Indispensable:
A Fully-Built Brand in 90 Days*
*Results below reflect the experience of a single provider and are not guaranteed. Individual results will vary based on factors such as specialty, market, and existing reputation. We don’t fabricate reviews or manipulate search rankings — we build digital systems that help amplify the trust you’ve already earned.
From Invisible to Indispensable:
A Fully-Built Brand in 90 Days
Dr. Chandra Spring-Robinson had no personal website, no SEO traction, and no control over her patient engagement. In just three months, she now ranks at the top of Google for her name, gains daily subscribers, and receives new patient inquiries every week—all while transitioning practices with zero disruption.
Before Clarity:
No independent website or brand presence
Listed generically on a multi-provider practice site
Only 6 Google reviews accumulated over five years
No Yelp page, and minimal Healthgrades visibility
Not ranked in Google for keywords like “endometriosis surgeon”
No patient education content or engagement tools
No subscription forms, email marketing, or follow-up system
The Solution – Strategic Brand and Infrastructure Build
Brand Development & Messaging
We interviewed Dr. Spring-Robinson, analyzed her patient reviews, and uncovered the emotional core of her practice: empathy, precision, belief in the patient’s experience, and a calming, thoughtful presence.
We built her brand around origami flowers, each color representing a different GYN condition (endometriosis, fibroids, pelvic pain, etc.).
The folding of the flower symbolizes her surgical precision—minimally invasive, delicate, methodical—and the care required for each unique patient journey.
Messaging Tone:
Warm. Reassuring. Educational. Direct. We built her voice to reflect how she makes patients feel: seen, heard, and understood.
Socal Endo
Custom website (socalendo.health) with SEO-rich content
Educational pages on endometriosis, fibroids, etc.
Email subscription flows + segmentation
Google, Yelp, and Healthgrades presence
QR-coded materials in clinic rooms
Signage and clipboard forms for review/subscription capture
Branded blog with CMS and analytics
Review encouragement workflow
Google Workspace setup (info@socalendo.health)
The Results
90 Days of Measurable Growth
Google Search Visibility & SEO
599 Google search clicks in the first 90 days — a +101% increase
#1 search result for her full name (previously buried in multi-provider listings)
Now ranking in the Top 100 for specialty terms like “endometriosis surgeon Southern California”
Improved visibility for multiple name variations and search queries
Review Growth & Reputation Building
+117% growth in total reviews across Google, Yelp, and Healthgrades
All new reviews are 5-star — reflecting her consistently strong patient care
Newly created profiles (e.g., Yelp) now serve as additional discovery pathways
Feedback gathered across platforms is used to fine-tune messaging and reinforce brand tone
Patient & Referrer Engagement
18 email campaigns sent over 90 days to segmented audiences (patients + referring providers)
Average open rate: 60%+, with several campaigns exceeding 85%
Clickthrough rates as high as 57%, demonstrating strong message relevance and engagement
Patients are actively subscribing via website and QR-coded signage in clinics and referring offices
Providers are clicking through scheduling links and practice updates — leading to new referral inquiries
Real-Time Learning & Feedback Loop
Patient feedback themes from reviews and emails are used to refine brand tone and content
Ongoing subscriber segmentation allows the brand to target content by interest (e.g., endometriosis, general updates, post-op care)
Patients now feel more connected to the practice — and confident during a major practice transition
Let’s Find Clarity
Ready to build your digital presence?
Let’s craft a strategy that positions you for success.